One of the most central metaphors in our foreign policy is that A Nation Is A Person. It is used hundreds of times a day, every time the nation of Iraq is conceptualized in terms of a single person, Saddam Hussein. The war, we are told, is not being waged against the Iraqi people, but only against this one person. Ordinary American citizens are using this metaphor when they say things like, "Saddam is a tyrant. He must be stopped." What the metaphor hides, of course, is that the 3000 bombs to be dropped in the first two days will not be dropped on that one person. They will kill many thousands of the people hidden by the metaphor, people that according to the metaphor we are not going to war against.

In the International Community, peopled by Nation-Persons, there are Nation-adults and Nation-children, with Maturity metaphorically understood as Industrialization. The children are the "developing" nations of the Third World, in the process of industrializing, who need to be taught how to develop properly and to be disciplined (say, by the International Monetary Fund) when they fail to follow instructions. "Backward" nations are those that are "underdeveloped." Iraq, despite being the cradle of civilization, is seen via this metaphor as a kind of defiant armed teenage hoodlum who refuses to abide by the rules and must be "taught a lesson."

But surely most Americans have been exposed to the facts – the lack of a credible link between Saddam and al Quaeda and the idea that large numbers of innocent Iraqi civilians (estimates are around 500,000) will be killed or maimed by our bombs. Why don't they reach the rational conclusion?

One of the fundamental findings of cognitive science is that people think in terms of frames and metaphors – conceptual structures like those we have been describing. The frames are in the synapses of our brains – physically present in the form of neural circuitry. When the facts don't fit the frames, the frames are kept and the facts ignored.

It is a common folk theory of progressives that "The facts will set you free!" If only you can get all the facts out there in the public eye, then every rational person will reach the right conclusion. It is a vain hope. Human brains just don't work that way. Framing matters. Frames once entrenched are hard to dispel.

AlterNet via Robot Wisdom